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英航249零售(4学分)

建议准备:英航223。

开发技能在零售环境中理解和发展战略。探讨了零售行业包括存储位置、布局、展示、商品选择、库存和运营控制和提升。包括参观当地的零售商店。

英航249:零售业

https://catalog.cocc.edu/course-outlines/ba-249/

记录标题零售业学分成绩总联络信4评分模式标准小时40小时40推荐准备英航223讲座。课程描述开发技能在零售环境中理解和发展战略。探讨了零售行业包括存储位置、布局、展示、商品选择、库存和运营控制和提升。包括参观当地的零售商店。课程学习成果1。能够管理自己的时间,满足期限和适当的准备会议。2。描述了不同类别的零售商和对零售市场的影响。3所示。进行零售竞争分析。 4. Develop a retail strategy for different customer profiles. 5. Develop a merchandising / inventory management plan. 6. Describe basic concepts of display design. 7. Analyze a retail store in regards to layout, displays, traffic flow and merchandising relative to customer shopping behaviors. 8. Conduct a location analysis on an existing retail site. 9. Use financial statements in making retail decisions. 10. Develop an advertising plan and promotion budget for a retail season. 11. Analyze retail web sites for effectiveness and customer satisfaction. Content outline Types of Retailers Multichannel Retailing/Customer Buying Behavior Retail Market Strategy/Financial Strategy Retail Locations/Retail Site Location Human Resource Management/ Info Systems – Supply Chain Management Customer Relationship Management/Managing the Merchandise Planning Buying Merchandise/Retail Pricing Retail Communication Mix Retail Store Design and Displays Field work Managing the Store/Store layout, Design and Visual Merchandising Required materials Required textbook and online access.