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英航237营销调研(4学分)
英航237:市场研究
https://catalog.cocc.edu/course-outlines/ba-237/
记录标题营销研究学分成绩总联络信4评分模式标准小时40小时40推荐准备英航223讲座。学分课程描述有效的营销研究对现代商业的发展至关重要。营销观念是,根据定义,客户驱动的。没有一个准确和完整的评估客户的需要和要求,业务风险增加。市场研究已成为21世纪商业卓越的驱动力。本课程将探讨最好的方法确认战略举措之前战术资产。营销研究提供了制定战略的关键和必要的输入和发展商业模式。课程学习成果1。识别和描述市场研究的主要类型用于制造营销决策,包括小学、中学、定性和定量研究。2。 Evaluate various research study objectives, which may include sales, market, and environment trends, new product opportunities, brand awareness, new market emergence, competitor activities, and customer behavior, buying patterns, preferences, and satisfaction levels. 3. Design a research study to meet a selected marketing research objective. 4. Employ ethical research methods to collect data. 5. Analyze and interpret research data in order to draw a conclusion and make a marketing decision. Content outline Value of Marketing Research Types of Research Defining Market Problems Data Collection Data Validation Data Methodologies Data Organization Data Analysis Data Presentation Required materials No required materials.
工商管理
https://catalog.cocc.edu/programs/business-administration/
工商管理包含一个不同的主题,如管理、市场营销、组织和人类行为、信息技术、和小型企业发展和创业精神。学院为学生提供课程和学位计划转移业务专业学士学位项目,直接进入就业市场,或建立具体的工作技能。课程理论与实际应用相结合。职业机会在业务包括会计、市场营销、金融、中小企业发展、管理在不同的设置。
237年:资源抽样
https://catalog.cocc.edu/course-outlines/for-237/
记录标题资源抽样学分成绩总联络信4评分模式标准小时实验室60小时讲座30小时30推荐准备102 m或数学课程从基本需求列表,并对235年和236年。课程描述包括指令日志扩展,树测量技术,抽样统计,树体积和树锥形方程,等概率抽样和现场程序(样本树和固定区域)和变量概率(3 p和点采样)采样系统。最终在235年的顺序,对236年和237年。课程学习成果1。利用基本描述性统计包括:意思是,模式、标准差、最大值、最小值,中位数,变异系数,SEM,置信区间和线性回归。2。解释的必要性,抽样的好处和缺点。3所示。解释的基本词汇木材巡航。4所示。 Utilize EXCEL and other software programs for basic timber cruising calculations. 5. Produce a stand and stock table. 6. Explain the difference between gross and net volume and the causes and indications of volume loss after harvesting a timber stand. 7. Determine the volume of trees using standard volume tables, local volume tables, form class tables, tariff tables, regression analysis, and volume/basal area ratios. 8. Cruise a stand of timber using random and systematic sampling with fixed and variable plot cruises. 9. Explain the basic concepts of sample tree, strip cruising, and 3P sampling. Content outline 1. Stats Review: sample statistics, standard error, standard error of the mean, coefficient of variation, correlation coefficient, QMD …etc! 2. Linear regression: regression equations, R, R2 3. Sampling methods overview: 100% enumeration, sample tree, stratified, 3P 4. Plot types: fixed, variable, line, strip …etc 5. Basal area and tree count metrics: BA, BAF, VBAR, TPA, SCF, finger calibration. 6. Tables and volume equations: Tree Vol Eqns, Taper/FC, Tariff tables, USFS Vol Eqns, Stand and Stock tables 7. Designing cruise types and plots: Pre-cruise data and sample size determination (SSD) 8. Wildlife and downed woody debris: Cruising for wildlife, DWD/Browns transects (+ SSD review) 9. Dendrochronology: Sampling for historical conditions, fire history 10. 3P sampling, KPI, Cruisers stick review 11. Course wrap-up: Capstone preview, final review, laboratory practical Required materials Requires textbooks and the following equipment: • Calculator with statistical functions, or laptop with Excel installed • Rite in the Rain® Transit Notebook (No. 301) • 3H or 4H pencil, • Hard hat • Field boots • Tatum • It is suggested that you procure a Cruiser’s Vest
